Tech Guru Marketing

Some great reading from this week.

The Complete Newbie’s Guide to Marketing
According to a Gallup poll, The Self-Employed Are the Happiest

10 Reasons Why Freelancing is the Best Job Security

5 Things Small Business Owners Should Do Today Online
Social Media Basics For Freelancers
The Art of the Small Start

What Would You Learn If You Could Read Your Client’s Mind?

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Want some publicity for your business. Come up with an outrageous marketing stunt like this to attract attention.
Here’s another study confirming what Leo at Zen Habits preaches on his blog and in his book The Power of Less.
GeekDad put together a list of the geekiest constructed languages I thought you might get a kick out [...]

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Freelance Folder asks the questions “Is Freelancing Really For You?” and “Are These 5 Mistakes Holding You Back from Freelance Success?”
Mashable uses a case-study to illustrate 6 Must-Follow Steps for Selling in Any Economy
WebWorkerDaily has some advice on future proofing your career.
And then there was a trio of terrific posts from FreelanceSwitch this week.
Do Old [...]

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Social Marketing
Rohit at InfluentialMarketing wrote about some basic rules of Twitter.
Small Business Trends provided a list of social media mistakes you should avoid.
Consulting
If you are going it alone as a freelance consultant or are making the move to consulting, Dane Carlson at Business Opportunities reports that you are not alone. It’s a growing trend.
Freelance Folder [...]

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YouTube 101 for Small Businesses – Great introductory video on how to use YouTube to promote your business services.
Social Media for Introverts – Successful blogger and world traveler Chris Guillebeau’s take on social media.
Be Yourself (and other important lessons) – Good advice on marketing yourself since you and your business are so completely intertwined when [...]

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The Billy Mays 5-Step Guide to Easy Selling
4 Steps to Creating a Freelance Schedule
Seven Lies Freelancers Tell Themselves
Changing Your Personal Reality – Part 1
Why Email Marketing is Dead (And How to Bring it Back to Life)

The Spaghetti Content Marketing Plan: 14 Questions to Ask
From the Archives:
What To Do If You’ve Been Laid [...]

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When you’re a freelance consultant, you don’t have a boss telling you when to work or what to work on. You need to be a self-starter. However, there will be times when you just don’t want to do anything. For those times when you feel like vegging out watching a CSI marathon when you know [...]

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How To Survive a Down Economy – While written specifically for photographers, these lessons apply equally well to consultants in any field.
10 Powerful Success Strategies – The two most important are “Get comfortable being uncomfortable” and “Do what most won’t.” These two alone will take you a long way toward your definition of success.
Dave Navarro, [...]

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Use Twitter to blow my mind – A video of how PF Changs used Twitter to provide an extraordinary customer experience. At the same time, this strikes me as a bit creepy and big-brotherish. Good thing the customer said something positive.
Increasing Your Exposure With Guest Blogging – Terrific post about how you can increasing your [...]

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How to Become the Center of Everyone’s Attention – Three suggestions on how to get people to notice you and your consulting practice. These techniques definitely may require stepping outside your comfort zone, though.
How to Build a High-Traffic Blog Without Killing Yourself – If you are interested in blogging for your business, Tim Ferriss posted [...]

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