Tech Guru Marketing

Marketing Tips, Tools, and Techniques for IT and Security Pros

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Weekend Reading

July 17th, 2009 · No Comments

How To Survive a Down Economy – While written specifically for photographers, these lessons apply equally well to consultants in any field.
10 Powerful Success Strategies – The two most important are “Get comfortable being uncomfortable” and “Do what most won’t.” These two alone will take you a long way toward your definition of success.
Dave Navarro, [...]

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Tags: Uncategorized · Weekend Reading

USA Today Article on Twitter

June 11th, 2009 · No Comments

USA Today wrote a nice article about how to write good posts on Twitter.  Here are some of their suggested Dos and Don’ts.
Do:

Say what you mean – Don’t be obscure or assume people will guess what you’re trying to say.
Give them a hook – a tip, a laugh, a link – Make the update something [...]

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Twitter For Technology Consultants

May 6th, 2009 · No Comments

By now you’ve certainly heard about Twitter. It’s all over the news. It’s referenced on the Daily Show, on the Tonight Show, the View, CNN, and everywhere else you turn these days.
But how many people really get Twitter? I was just at an information technology conference recently where the attendees were all pretty technical, of [...]

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Tags: marketing