Tech Guru Marketing

Marketing Tips, Tools, and Techniques for IT and Security Pros

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Build Your Personal Brand

August 24th, 2009 · No Comments

Gary Vaynerchuk knows a thing or two about building personal brands. He built Wine Library TV into an Internet phenomenon and has become a bit of a celebrity.
In this motivating video, Gary explains his success and gives advice on how to build your personal brand. (Warning: You probably shouldn’t watch this at work or with [...]

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Tags: Career · Motivational · Starting Out

Great Books for Soon-To-Be Consultants

July 27th, 2009 · 1 Comment

If you’ve been working in a job and dreaming of being self-employed or if you’ve been forced into considering self-employment due to a layoff, there are many things to consider before getting started as a freelance consultant.
Below are some of the skills you’ll need to become a freelance consultant, along with some of my favorite [...]

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Tags: Books · Consulting · Goal Setting · Starting Out

Build Your Consulting Toolkit

July 8th, 2009 · 3 Comments

When you are ready to start consulting, either full-time or part-time, you’ll need to have the proper tools in your toolbox to perform services for your clients.
Here are some suggestions for items you should consider for your tool kit for both the business/administrative side of your business and the technical (service provision) side of the [...]

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Tags: Business Planning · Starting Out

Getting Your First Customer

May 27th, 2009 · 2 Comments

You’ve decided you want to strike out on your own as a consultant, either as a full time profession or as a part-time opportunity to make some extra cash. Or maybe you’re starting out part-time with a goal of making this your full-time business once you grow it big enough.
That’s an important point, too. I [...]

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Tags: Consulting · Starting Out · marketing

Review – Online Business School

April 9th, 2009 · No Comments

If you are working a full-time job right now and are looking for a way to make some extra money on the side or you are already doing some freelance consulting, but are looking for additional streams of income, you should take a look at the Online Business School.
Online Business School (OBS) was created by [...]

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Tags: Reviews · marketing

Consultant Marketing Tool Number One: The Business Card

March 26th, 2009 · 1 Comment

The good old, reliable business card is one of the most important weapons you can have in your marketing arsenal. It may seem seem like business cards are too old fashioned for this Web 2.0 world we live in with blogging and friending and tweeting.
But the reality is that for many consulting jobs, profitable relationships [...]

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Tags: Starting Out · marketing

My Number One Piece of Career & Business Advice

February 18th, 2009 · 1 Comment

The Secret of Success Isn’t A Secret
Do you want to know the one secret to success in life? The one secret that will allow you achieve success in business, make more money, get your dream job, have the family life you’ve always wanted, or have the things in life you want.
Well here it is. The [...]

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Tags: Goals · Motivational · Starting Out