Tech Guru Marketing

Marketing Tips, Tools, and Techniques for IT and Security Pros

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Book Review – Youtube and Video Marketing: An Hour a Day

September 22nd, 2009 · No Comments

Ever wondered how videos become viral? How some people are able to use Youtube (and other video sharing sites) to promote their products and services with such success while others fail so miserably? Want to know how to most effectively use video to promote your business?
Then YouTube and Video Marketing: An Hour a Day is [...]

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Tags: Books · Reviews · marketing

Weekend Reading

August 29th, 2009 · No Comments

Want some publicity for your business. Come up with an outrageous marketing stunt like this to attract attention.
Here’s another study confirming what Leo at Zen Habits preaches on his blog and in his book The Power of Less.
GeekDad put together a list of the geekiest constructed languages I thought you might get a kick out [...]

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Tags: Weekend Reading

10 Things You Can Do This Weekend To Get More Clients

August 13th, 2009 · No Comments

When you’re a freelance consultant, your most important job is not doing the work for your client. The most important responsibility you have to your business success is finding more clients. If you do the best work you can for your current client, but don’t spend any time finding your next client, your hard won [...]

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Tags: marketing

Weekend Reading

June 26th, 2009 · No Comments

On Becoming a Better Marketer
Know Your Target Market–targeting customer demographics– A great article on the demographics of the various generations (Gen X, Y, etc). It’s so important to learn as much as you can about your ideal customer, and this article provides a piece of that puzzle.
18 Public Speaking Tips
Build Awareness For Your Biz In [...]

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Tags: Business Planning · Career · Consulting · Starting Out · Weekend Reading · marketing

Twitter For Technology Consultants

May 6th, 2009 · No Comments

By now you’ve certainly heard about Twitter. It’s all over the news. It’s referenced on the Daily Show, on the Tonight Show, the View, CNN, and everywhere else you turn these days.
But how many people really get Twitter? I was just at an information technology conference recently where the attendees were all pretty technical, of [...]

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Tags: marketing