Tech Guru Marketing

“No one goes there any more; it’s too crowded.” – Yogi Berra
My Vacation
This past week I took a vacation to Texas with my wife and four kids. My wife’s sister and her family live just north of Houston so we planned to stay with them for a few days. Then we planned to head west [...]

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Darknet – A blog dedicated to discussing the latest security threats and the new tools that are released for testing and defending your network.

F-Secure Labs – From the labs of the Finnish anti-virus company, comes a nice blog full of info on the latest threats from around the Internet.

Forensic Incident Response – [...]

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As a consultant, it’s easy to think that the most important thing you need to do is the work for your client. However, while that work is extremely important to your success – it gets you paid and it contributes to word of mouth advertising and a growing reputation – it is not the most [...]

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When you are ready to start consulting, either full-time or part-time, you’ll need to have the proper tools in your toolbox to perform services for your clients.
Here are some suggestions for items you should consider for your tool kit for both the business/administrative side of your business and the technical (service provision) side of the [...]

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If you’ve taken the standard online marketing advice to heart (which I’ve been guilty of saying, too), you’ve probably started a blog to promote yourself or your consulting business. As I and others have said, a blog is a great platform for increasing your visibility in the marketplace and demonstrating your knowledge of your topic.
However, [...]

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As I’ve been doing last minute cramming for my GCIH recertification exam, I’ve been thinking about the subject of certifications and whether they’re really worth the time and money. After all, I don’t think I’ve earned anything more just because I had the CISSP and GCIH certifications.
I go back and forth as to whether I’d [...]

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This is the first post in a series I’m going to do on the book Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. The book is about behavioral economics, the way we make decisions.
The basic premise of behavioral economics is that the traditional model of human behavior, that we are rational [...]

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So you’re a tech guru and you’re ready to set up shop as an consultant.  Well, before you throw open your proverbial doors to the world, take about 15 minutes at your local pub and create a basic plan for your business.
Take the little beer coaster you have (or a napkin, a sheet of notepaper, [...]

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