Tech Guru Marketing

Gary Vaynerchuk knows a thing or two about building personal brands. He built Wine Library TV into an Internet phenomenon and has become a bit of a celebrity.
In this motivating video, Gary explains his success and gives advice on how to build your personal brand. (Warning: You probably shouldn’t watch this at work or with [...]

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“No one goes there any more; it’s too crowded.” – Yogi Berra
My Vacation
This past week I took a vacation to Texas with my wife and four kids. My wife’s sister and her family live just north of Houston so we planned to stay with them for a few days. Then we planned to head west [...]

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When you’re a freelance consultant, you don’t have a boss telling you when to work or what to work on. You need to be a self-starter. However, there will be times when you just don’t want to do anything. For those times when you feel like vegging out watching a CSI marathon when you know [...]

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Summary: Bulletproof Your Job is a book about surviving turbulent times at work, doing what is in your power to protect yourself against layoffs and offshoring. It’s filled with fifty tips you can apply to make yourself “bulletproof” in your company.
The book is broken into four sections, titled Be Visible, Be Easy, Be Useful, and [...]

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How To Survive a Down Economy – While written specifically for photographers, these lessons apply equally well to consultants in any field.
10 Powerful Success Strategies – The two most important are “Get comfortable being uncomfortable” and “Do what most won’t.” These two alone will take you a long way toward your definition of success.
Dave Navarro, [...]

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Use Twitter to blow my mind – A video of how PF Changs used Twitter to provide an extraordinary customer experience. At the same time, this strikes me as a bit creepy and big-brotherish. Good thing the customer said something positive.
Increasing Your Exposure With Guest Blogging – Terrific post about how you can increasing your [...]

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On Becoming a Better Marketer
Know Your Target Market–targeting customer demographics– A great article on the demographics of the various generations (Gen X, Y, etc). It’s so important to learn as much as you can about your ideal customer, and this article provides a piece of that puzzle.
18 Public Speaking Tips
Build Awareness For Your Biz In [...]

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If you’ve hung out your shingle and are working mainly with clients in your local area, you should consider creating a listing for your business on Google Local Business Center. It was always a nice service, and now they’ve added more tools to the site making it even better for you.
Freelance consulting is not always [...]

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Have you ever found yourself in a situation where you had to choose between two girlfriends, different vacation plans, cars, careers, or anything else? Of course you have. We all have. You have countless decisions to make every day. Most are easy because they are made out of habit and require no deliberation.
But then there [...]

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Are you letting fear keep you from starting your own freelance career? Freelance Folder has some advice for getting past it.
If you didn’t get a chance to attend the 2008 Black Hat conference, have no fear. The Black Hat 2008 Presentations are here. [Sorry about that rhyme.] The presentations are a great way to get [...]

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