Tech Guru Marketing

Ever wondered how videos become viral? How some people are able to use Youtube (and other video sharing sites) to promote their products and services with such success while others fail so miserably? Want to know how to most effectively use video to promote your business?
Then YouTube and Video Marketing: An Hour a Day is [...]

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This week I’m going to take a look at an older book, called 101 Ways to Promote Yourself, by Raleigh Pinskey. While it is a few years old, published in 1997, it is still a useful book, packed with ideas for promoting yourself and your consulting business.
In the Forward of the book, Pinskey writes [...]

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The good old, reliable business card is one of the most important weapons you can have in your marketing arsenal. It may seem seem like business cards are too old fashioned for this Web 2.0 world we live in with blogging and friending and tweeting.
But the reality is that for many consulting jobs, profitable relationships [...]

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