Tech Guru Marketing

Summary: Bulletproof Your Job is a book about surviving turbulent times at work, doing what is in your power to protect yourself against layoffs and offshoring. It’s filled with fifty tips you can apply to make yourself “bulletproof” in your company.
The book is broken into four sections, titled Be Visible, Be Easy, Be Useful, and [...]

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In Praise of Small Ponds: Why Being Picky Is Good for Business – A good post about the benefits of defining your target niche in great detail.

How To Handle Monumental Screw Ups When They DO Happen – Even though you try as hard as you can to avoid screwing up, every once in a while, [...]

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If you haven’t been living under a rock, you know the economy and the job market have been less than stellar for a while. In February, another 651,000 jobs were lost nationwide and the unemployment rate hit 8.1%, with economists expecting it to hit 9.4% by the end of the year.  The tech sector has [...]

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Getting laid off can be one of the most traumatic things that can happen in your working life. You may have a family to support and bills to pay and things seem to be going fine at work, and then one day, you no longer have a job. What do you do?
First, watch for signs [...]

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