Tech Guru Marketing

“No one goes there any more; it’s too crowded.” – Yogi Berra
My Vacation
This past week I took a vacation to Texas with my wife and four kids. My wife’s sister and her family live just north of Houston so we planned to stay with them for a few days. Then we planned to head west [...]

[Read more →]

As a consultant, it’s easy to think that the most important thing you need to do is the work for your client. However, while that work is extremely important to your success – it gets you paid and it contributes to word of mouth advertising and a growing reputation – it is not the most [...]

[Read more →]

If you’ve been working in a job and dreaming of being self-employed or if you’ve been forced into considering self-employment due to a layoff, there are many things to consider before getting started as a freelance consultant.
Below are some of the skills you’ll need to become a freelance consultant, along with some of my favorite [...]

[Read more →]

When you are ready to start consulting, either full-time or part-time, you’ll need to have the proper tools in your toolbox to perform services for your clients.
Here are some suggestions for items you should consider for your tool kit for both the business/administrative side of your business and the technical (service provision) side of the [...]

[Read more →]

If you’ve taken the standard online marketing advice to heart (which I’ve been guilty of saying, too), you’ve probably started a blog to promote yourself or your consulting business. As I and others have said, a blog is a great platform for increasing your visibility in the marketplace and demonstrating your knowledge of your topic.
However, [...]

[Read more →]

You’ve decided you want to strike out on your own as a consultant, either as a full time profession or as a part-time opportunity to make some extra cash. Or maybe you’re starting out part-time with a goal of making this your full-time business once you grow it big enough.
That’s an important point, too. I [...]

[Read more →]

This article provides has some tips for differentiating yourself from the competition if you are looking for a job. Some of the tips include getting additional certifications (not sure I completely agree, though), becoming a better communicator, and specializing in specific fields like risk management and operations security.
And when you start a new job, here [...]

[Read more →]

Getting laid off can be one of the most traumatic things that can happen in your working life. You may have a family to support and bills to pay and things seem to be going fine at work, and then one day, you no longer have a job. What do you do?
First, watch for signs [...]

[Read more →]

So you’re a tech guru and you’re ready to set up shop as an consultant.  Well, before you throw open your proverbial doors to the world, take about 15 minutes at your local pub and create a basic plan for your business.
Take the little beer coaster you have (or a napkin, a sheet of notepaper, [...]

[Read more →]