A Tale from the Sales Prevention Department
My sister-in-law is a big fan of Gymboree, the kids clothes store. She went shopping there last week to take advantage of a sale and stock up on clothes for her two young boys. The boys attend a public school that has a uniform, so she went to buy [...]
How to Lose Customers and Alienate People
July 22nd, 2009 · No Comments
Tags: Consulting
The How of Customer Retention
June 3rd, 2009 · No Comments
We’ve all heard that it’s cheaper to keep an existing customer than to acquire a new one. USA Today has an article with tips on how to keep your existing customers happy and loyal.
Some of the suggestions:
1.Contact your top customers or clients regularly. Make a list of your top customers, at least 10-25. Call them [...]
Tags: marketing
