Tech Guru Marketing

Freelance Folder asks the questions “Is Freelancing Really For You?” and “Are These 5 Mistakes Holding You Back from Freelance Success?”
Mashable uses a case-study to illustrate 6 Must-Follow Steps for Selling in Any Economy
WebWorkerDaily has some advice on future proofing your career.
And then there was a trio of terrific posts from FreelanceSwitch this week.
Do Old [...]

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Summary: Bulletproof Your Job is a book about surviving turbulent times at work, doing what is in your power to protect yourself against layoffs and offshoring. It’s filled with fifty tips you can apply to make yourself “bulletproof” in your company.
The book is broken into four sections, titled Be Visible, Be Easy, Be Useful, and [...]

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How to Become the Center of Everyone’s Attention – Three suggestions on how to get people to notice you and your consulting practice. These techniques definitely may require stepping outside your comfort zone, though.
How to Build a High-Traffic Blog Without Killing Yourself – If you are interested in blogging for your business, Tim Ferriss posted [...]

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Whatever the reason you’re looking for a new job, whether it’s to find something more challenging, to move up to the next rung of your career, to find a job you can feel passionate about, or just to find work, period, one of the first things you’ll have to do is update (or create) your [...]

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On Becoming a Better Marketer
Know Your Target Market–targeting customer demographics– A great article on the demographics of the various generations (Gen X, Y, etc). It’s so important to learn as much as you can about your ideal customer, and this article provides a piece of that puzzle.
18 Public Speaking Tips
Build Awareness For Your Biz In [...]

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If you’ve taken the standard online marketing advice to heart (which I’ve been guilty of saying, too), you’ve probably started a blog to promote yourself or your consulting business. As I and others have said, a blog is a great platform for increasing your visibility in the marketplace and demonstrating your knowledge of your topic.
However, [...]

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Here are some books that have provided some of my education in life and made a difference in my life and career.
For everyone:

The 7 Habits of Highly Effective People by Stephen Covey
QBQ: The Question Before the Question: Practicing Personal Accountability in Business and in Life by John G. Miller
Awaken the Giant Within by Anthony Robbins
It’s [...]

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This article provides has some tips for differentiating yourself from the competition if you are looking for a job. Some of the tips include getting additional certifications (not sure I completely agree, though), becoming a better communicator, and specializing in specific fields like risk management and operations security.
And when you start a new job, here [...]

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As I’ve been doing last minute cramming for my GCIH recertification exam, I’ve been thinking about the subject of certifications and whether they’re really worth the time and money. After all, I don’t think I’ve earned anything more just because I had the CISSP and GCIH certifications.
I go back and forth as to whether I’d [...]

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