Tech Guru Marketing

Marketing Tips, Tools, and Techniques for IT and Security Pros

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Weekend Reading

June 26th, 2009 · No Comments

On Becoming a Better Marketer
Know Your Target Market–targeting customer demographics– A great article on the demographics of the various generations (Gen X, Y, etc). It’s so important to learn as much as you can about your ideal customer, and this article provides a piece of that puzzle.
18 Public Speaking Tips
Build Awareness For Your Biz In [...]

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Tags: Business Planning · Career · Consulting · Starting Out · Weekend Reading · marketing

The Beer Coaster Business Plan

January 9th, 2009 · No Comments

So you’re a tech guru and you’re ready to set up shop as an consultant.  Well, before you throw open your proverbial doors to the world, take about 15 minutes at your local pub and create a basic plan for your business.
Take the little beer coaster you have (or a napkin, a sheet of notepaper, [...]

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Tags: Business Planning

How to Make Next Year Phenomenal – Part 3 – Multiplying Your Success

December 30th, 2008 · No Comments

Making your next year phenomenal is all about using your achievements from the past 12 months to figure out how to make the next twelve months exceptional. I have found in my life that it’s extremely beneficial to take a look at all the results I’ve achieved during the year (good and bad) to make [...]

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Tags: Business Planning · Goal Setting

How to Make Next Year Phenomenal – Part 1

December 16th, 2008 · No Comments

With the end of the year soon upon us, I’m starting to see a lot of posts about having “your best year yet” next year.  While there are some great ideas on goal setting in these posts that will definitely move you forward when applied, I think going for “your best year ever” might be [...]

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Tags: Business Planning · Goals