Tech Guru Marketing

This week I’m going to take a look at an older book, called 101 Ways to Promote Yourself, by Raleigh Pinskey. While it is a few years old, published in 1997, it is still a useful book, packed with ideas for promoting yourself and your consulting business.
In the Forward of the book, Pinskey writes [...]

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Summary: Be A Shortcut: The Secret Fast Track to Business Success is a book about becoming more successful by increasing your usefulness to your customers, be they another department in your company, your bosses, or your consulting clients.
It’s about the concept of becoming a Shortcut to more and more people which in turn increases your [...]

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Summary: Bulletproof Your Job is a book about surviving turbulent times at work, doing what is in your power to protect yourself against layoffs and offshoring. It’s filled with fifty tips you can apply to make yourself “bulletproof” in your company.
The book is broken into four sections, titled Be Visible, Be Easy, Be Useful, and [...]

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Over the past several weeks, I’ve been discussing the topics covered in Dan Ariely’s book Predictably Irrational, a book about behavioral economics. I’ve also been providing my thoughts as to how you might use his findings in your business.
In the previous chapter, Chapter 11, of the book, Ariely began a discussion of cheating, the conditions [...]

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Over the past several weeks, I’ve been reviewing the topics covered in Dan Ariely’s book Predictably Irrational, a book about behavioral economics. I’ve also been providing my thoughts as to how you might use his findings in your business.
In the next chapter, Chapter 11, of the book, Ariely discusses the topic of honesty. The topic [...]

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In my last post in this series I talked about the effect of expectations on the outcomes people experience. The effect of expectations was covered in Chapter 9 of Predictably Irrational.
In Chapter 10, The Power of Price, the author (Dan Ariely) expands his discussion of expectations to cover how price impacts the results we experience.
There [...]

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Have you heard the saying “You get what you expect” before? That is the subject of Chapter 9 of the book Predictably Irrational, about which I’ve been doing a series of reviews.
In this chapter, the author describes several experiments he and his colleagues performed to find the impact of expectations on the outcomes experienced by [...]

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Have you ever tried to sell a car or scalp tickets or bid on an item being auctioned off? If so, then you’ve probably experienced the irrational feelings associated with ownership.
In chapter seven of Predictably Irrational, which I have been doing a series of posts about, the author, Dan Ariely, discusses how people tend [...]

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People make poor decisions in the heat of the moment. Sometimes they even make choices that are the polar opposite of what they said they were going to do. That was the topic of my last post.
People set all kinds of goals for themselves. They set diet goals. They set money goals. They set writing [...]

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People act irrationally when they are sexually aroused.
Really? Well, duh! Being a guy, I think I could have told you that without doing any research.
That was my first impression when I read chapter five of Predictably Irrational: The Hidden Forces That Shape Our Decisions for this post, which is the fifth in my ongoing [...]

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