Tech Guru Marketing

Marketing Tips, Tools, and Techniques for IT and Security Pros

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Why I Stopped Reading Havi Brook’s Blog And Why That Matters To You

February 3rd, 2010 · No Comments

I was going through my Google Reader account over the last two days, pretty ruthlessly unsubscribing from blogs I hadn’t read for some time. I was getting frustrated with the amount of time it took to keep up with so many blogs, especially some of the more prolific ones.
As I was going through the process, [...]

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Tags: marketing

Weekend Reading

July 10th, 2009 · No Comments

Use Twitter to blow my mind – A video of how PF Changs used Twitter to provide an extraordinary customer experience. At the same time, this strikes me as a bit creepy and big-brotherish. Good thing the customer said something positive.
Increasing Your Exposure With Guest Blogging – Terrific post about how you can increasing your [...]

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Tags: Motivational · Starting Out · Weekend Reading

Are You Wasting Your Precious Time Blogging?

June 24th, 2009 · 6 Comments

If you’ve taken the standard online marketing advice to heart (which I’ve been guilty of saying, too), you’ve probably started a blog to promote yourself or your consulting business. As I and others have said, a blog is a great platform for increasing your visibility in the marketplace and demonstrating your knowledge of your topic.
However, [...]

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Tags: Consulting · marketing

Best of the Week

May 17th, 2009 · No Comments

From Around the Web
Building Influence to Gain Widespread Authority by Chris Guillebeau at The Art of Non-Conformity
How To Set Business Boundaries with Your Clients by Kristen Fischer at Freelance Switch
Which is Better for the Freelancer: Specialization or Diversification? by Laura Spencer at FreelanceFolder
The Top 5 Ways to Attract and Keep Customers in any Economy by [...]

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Tags: Motivational · Weekend Reading

Best Weekend Reading

May 2nd, 2009 · No Comments

Here are some posts I enjoyed reading this week that I thought you might find useful. I hope you enjoy them.
50 Simple Marketing Ideas All Freelancers Can Use
As a freelancer, you have a wide variety of marketing options available to you. Just which ones will bring you the clients you prefer to work with depends [...]

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Tags: Productivity · Weekend Reading · marketing

Things To Do While Waiting

March 19th, 2009 · 2 Comments

It seems we all live very busy lives these days. You may be working multiple jobs to make ends meet. Or you may be starting a side business while keeping your day job to pay the bills. Or you may be a full-time entrepreneur burning both ends of the candle trying to get everything done. [...]

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Tags: Career · Productivity · marketing

Ways Not To Spend Your Time When Blogging

March 14th, 2009 · No Comments

As I was busily checking and rechecking the usage statistics for my blog yesterday, I was reminded of a post by Darren Rowse at Problogger. In that post, Darren had discussed the key ways to spend your time, and conversely how to not waste time, when blogging.
Time Killers
I remember when I first started my blog [...]

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Tags: Starting Out · marketing