Tech Guru Marketing

Gary Vaynerchuk knows a thing or two about building personal brands. He built Wine Library TV into an Internet phenomenon and has become a bit of a celebrity.
In this motivating video, Gary explains his success and gives advice on how to build your personal brand. (Warning: You probably shouldn’t watch this at work or with [...]

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If you’ve been working in a job and dreaming of being self-employed or if you’ve been forced into considering self-employment due to a layoff, there are many things to consider before getting started as a freelance consultant.
Below are some of the skills you’ll need to become a freelance consultant, along with some of my favorite [...]

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If you’re not getting enough clients for your consulting business, there’s a simple fix.
It’s the secret formula for getting all the clients you want for your business.
It’s really a simple formula and not really a secret, but most people, when given the formula, refuse to put it to work.
Why?
Because, while it’s very easy to understand, [...]

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Use Twitter to blow my mind – A video of how PF Changs used Twitter to provide an extraordinary customer experience. At the same time, this strikes me as a bit creepy and big-brotherish. Good thing the customer said something positive.
Increasing Your Exposure With Guest Blogging – Terrific post about how you can increasing your [...]

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When you are ready to start consulting, either full-time or part-time, you’ll need to have the proper tools in your toolbox to perform services for your clients.
Here are some suggestions for items you should consider for your tool kit for both the business/administrative side of your business and the technical (service provision) side of the [...]

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On Becoming a Better Marketer
Know Your Target Market–targeting customer demographics– A great article on the demographics of the various generations (Gen X, Y, etc). It’s so important to learn as much as you can about your ideal customer, and this article provides a piece of that puzzle.
18 Public Speaking Tips
Build Awareness For Your Biz In [...]

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You’ve decided you want to strike out on your own as a consultant, either as a full time profession or as a part-time opportunity to make some extra cash. Or maybe you’re starting out part-time with a goal of making this your full-time business once you grow it big enough.
That’s an important point, too. I [...]

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As I’ve been doing last minute cramming for my GCIH recertification exam, I’ve been thinking about the subject of certifications and whether they’re really worth the time and money. After all, I don’t think I’ve earned anything more just because I had the CISSP and GCIH certifications.
I go back and forth as to whether I’d [...]

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The good old, reliable business card is one of the most important weapons you can have in your marketing arsenal. It may seem seem like business cards are too old fashioned for this Web 2.0 world we live in with blogging and friending and tweeting.
But the reality is that for many consulting jobs, profitable relationships [...]

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As I was busily checking and rechecking the usage statistics for my blog yesterday, I was reminded of a post by Darren Rowse at Problogger. In that post, Darren had discussed the key ways to spend your time, and conversely how to not waste time, when blogging.
Time Killers
I remember when I first started my blog [...]

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