Tech Guru Marketing

Gary Vaynerchuk knows a thing or two about building personal brands. He built Wine Library TV into an Internet phenomenon and has become a bit of a celebrity.
In this motivating video, Gary explains his success and gives advice on how to build your personal brand. (Warning: You probably shouldn’t watch this at work or with [...]

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“No one goes there any more; it’s too crowded.” – Yogi Berra
My Vacation
This past week I took a vacation to Texas with my wife and four kids. My wife’s sister and her family live just north of Houston so we planned to stay with them for a few days. Then we planned to head west [...]

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When you’re a freelance consultant, you don’t have a boss telling you when to work or what to work on. You need to be a self-starter. However, there will be times when you just don’t want to do anything. For those times when you feel like vegging out watching a CSI marathon when you know [...]

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If you’re not getting enough clients for your consulting business, there’s a simple fix.
It’s the secret formula for getting all the clients you want for your business.
It’s really a simple formula and not really a secret, but most people, when given the formula, refuse to put it to work.
Why?
Because, while it’s very easy to understand, [...]

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Use Twitter to blow my mind – A video of how PF Changs used Twitter to provide an extraordinary customer experience. At the same time, this strikes me as a bit creepy and big-brotherish. Good thing the customer said something positive.
Increasing Your Exposure With Guest Blogging – Terrific post about how you can increasing your [...]

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How to Become the Center of Everyone’s Attention – Three suggestions on how to get people to notice you and your consulting practice. These techniques definitely may require stepping outside your comfort zone, though.
How to Build a High-Traffic Blog Without Killing Yourself – If you are interested in blogging for your business, Tim Ferriss posted [...]

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Offshoring! It’s a common term around corporations these days. With the desire to cut expenses and increase profits, companies are turning to offshoring services.
However, for the benefits that offshoring provides in terms of cost savings, it is not a panacea and has it’s own shortcomings that you can exploit to compete in this tough market.
Here [...]

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From Around the Web
Building Influence to Gain Widespread Authority by Chris Guillebeau at The Art of Non-Conformity
How To Set Business Boundaries with Your Clients by Kristen Fischer at Freelance Switch
Which is Better for the Freelancer: Specialization or Diversification? by Laura Spencer at FreelanceFolder
The Top 5 Ways to Attract and Keep Customers in any Economy by [...]

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Networking Without Power: Going Old School
6 Steps to Effective Notes
Secret Sauce: 10 Game-changing Tips from the World’s Top Freelancers
The Quick and Dirty Approach to Marketing
The Freelancer’s Battle: Fighting Distractions and Staying Productive

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Have you ever found yourself in a situation where you had to choose between two girlfriends, different vacation plans, cars, careers, or anything else? Of course you have. We all have. You have countless decisions to make every day. Most are easy because they are made out of habit and require no deliberation.
But then there [...]

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