Tech Guru Marketing

Marketing Tips, Tools, and Techniques for IT and Security Pros

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Entries Tagged as 'marketing'

Take Your Business To the Next Level with the Shoemoney System

March 2nd, 2010 · No Comments

Jeremy Schomaker of Shoemoney.com has just opened up his Shoemoney System again. Jeremy’s one of the most successful online marketers of all time and has been at this for several years.
So if you’re interested in learning some new techniques to take your consulting practice to the next level, or just earn some extra cash online, [...]

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Tags: Sales · marketing

Why I Stopped Reading Havi Brook’s Blog And Why That Matters To You

February 3rd, 2010 · No Comments

I was going through my Google Reader account over the last two days, pretty ruthlessly unsubscribing from blogs I hadn’t read for some time. I was getting frustrated with the amount of time it took to keep up with so many blogs, especially some of the more prolific ones.
As I was going through the process, [...]

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Tags: marketing

Book Review – Youtube and Video Marketing: An Hour a Day

September 22nd, 2009 · No Comments

Ever wondered how videos become viral? How some people are able to use Youtube (and other video sharing sites) to promote their products and services with such success while others fail so miserably? Want to know how to most effectively use video to promote your business?
Then YouTube and Video Marketing: An Hour a Day is [...]

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Tags: Books · Reviews · marketing

The Danger of Too Much Success

August 19th, 2009 · No Comments

“No one goes there any more; it’s too crowded.” – Yogi Berra
My Vacation
This past week I took a vacation to Texas with my wife and four kids. My wife’s sister and her family live just north of Houston so we planned to stay with them for a few days. Then we planned to head west [...]

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Tags: Motivational · marketing

10 Things You Can Do This Weekend To Get More Clients

August 13th, 2009 · No Comments

When you’re a freelance consultant, your most important job is not doing the work for your client. The most important responsibility you have to your business success is finding more clients. If you do the best work you can for your current client, but don’t spend any time finding your next client, your hard won [...]

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Tags: marketing

Book Review – 101 Ways To Promote Yourself

August 10th, 2009 · 2 Comments

This week I’m going to take a look at an older book, called 101 Ways to Promote Yourself, by Raleigh Pinskey. While it is a few years old, published in 1997, it is still a useful book, packed with ideas for promoting yourself and your consulting business.
In the Forward of the book, Pinskey writes [...]

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Tags: Books · Consulting · Reviews · marketing

The Biggest Mistake Consultants Make

August 5th, 2009 · 1 Comment

As a consultant, it’s easy to think that the most important thing you need to do is the work for your client. However, while that work is extremely important to your success – it gets you paid and it contributes to word of mouth advertising and a growing reputation – it is not the most [...]

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Tags: Consulting · marketing

Weekend Reading

July 24th, 2009 · No Comments

When you’re a freelance consultant, you don’t have a boss telling you when to work or what to work on. You need to be a self-starter. However, there will be times when you just don’t want to do anything. For those times when you feel like vegging out watching a CSI marathon when you know [...]

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Tags: Motivational · Weekend Reading · marketing

The Secret Formula For Exponential Growth

July 15th, 2009 · No Comments

If you’re not getting enough clients for your consulting business, there’s a simple fix.
It’s the secret formula for getting all the clients you want for your business.
It’s really a simple formula and not really a secret, but most people, when given the formula, refuse to put it to work.
Why?
Because, while it’s very easy to understand, [...]

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Tags: Consulting · Motivational · Offline Marketing · Starting Out · marketing

Weekend Reading

July 3rd, 2009 · 2 Comments

How to Become the Center of Everyone’s Attention – Three suggestions on how to get people to notice you and your consulting practice. These techniques definitely may require stepping outside your comfort zone, though.
How to Build a High-Traffic Blog Without Killing Yourself – If you are interested in blogging for your business, Tim Ferriss posted [...]

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Tags: Career · Goals · Motivational · Weekend Reading · marketing