Tech Guru Marketing

This week I’m going to take a look at an older book, called 101 Ways to Promote Yourself, by Raleigh Pinskey. While it is a few years old, published in 1997, it is still a useful book, packed with ideas for promoting yourself and your consulting business.
In the Forward of the book, Pinskey writes [...]

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As a consultant, it’s easy to think that the most important thing you need to do is the work for your client. However, while that work is extremely important to your success – it gets you paid and it contributes to word of mouth advertising and a growing reputation – it is not the most [...]

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If you’ve been working in a job and dreaming of being self-employed or if you’ve been forced into considering self-employment due to a layoff, there are many things to consider before getting started as a freelance consultant.
Below are some of the skills you’ll need to become a freelance consultant, along with some of my favorite [...]

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A Tale from the Sales Prevention Department
My sister-in-law is a big fan of Gymboree, the kids clothes store. She went shopping there last week to take advantage of a sale and stock up on clothes for her two young boys. The boys attend a public school that has a uniform, so she went to buy [...]

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If you’re not getting enough clients for your consulting business, there’s a simple fix.
It’s the secret formula for getting all the clients you want for your business.
It’s really a simple formula and not really a secret, but most people, when given the formula, refuse to put it to work.
Why?
Because, while it’s very easy to understand, [...]

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Over the past several weeks, I’ve been reviewing the topics covered in Dan Ariely’s book Predictably Irrational, a book about behavioral economics. I’ve also been providing my thoughts as to how you might use his findings in your business.
In the next chapter, Chapter 11, of the book, Ariely discusses the topic of honesty. The topic [...]

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In my last post in this series I talked about the effect of expectations on the outcomes people experience. The effect of expectations was covered in Chapter 9 of Predictably Irrational.
In Chapter 10, The Power of Price, the author (Dan Ariely) expands his discussion of expectations to cover how price impacts the results we experience.
There [...]

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On Becoming a Better Marketer
Know Your Target Market–targeting customer demographics– A great article on the demographics of the various generations (Gen X, Y, etc). It’s so important to learn as much as you can about your ideal customer, and this article provides a piece of that puzzle.
18 Public Speaking Tips
Build Awareness For Your Biz In [...]

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If you’ve taken the standard online marketing advice to heart (which I’ve been guilty of saying, too), you’ve probably started a blog to promote yourself or your consulting business. As I and others have said, a blog is a great platform for increasing your visibility in the marketplace and demonstrating your knowledge of your topic.
However, [...]

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You’ve decided you want to strike out on your own as a consultant, either as a full time profession or as a part-time opportunity to make some extra cash. Or maybe you’re starting out part-time with a goal of making this your full-time business once you grow it big enough.
That’s an important point, too. I [...]

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