Tech Guru Marketing

Gary Vaynerchuk knows a thing or two about building personal brands. He built Wine Library TV into an Internet phenomenon and has become a bit of a celebrity.
In this motivating video, Gary explains his success and gives advice on how to build your personal brand. (Warning: You probably shouldn’t watch this at work or with [...]

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Summary: Bulletproof Your Job is a book about surviving turbulent times at work, doing what is in your power to protect yourself against layoffs and offshoring. It’s filled with fifty tips you can apply to make yourself “bulletproof” in your company.
The book is broken into four sections, titled Be Visible, Be Easy, Be Useful, and [...]

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How to Become the Center of Everyone’s Attention – Three suggestions on how to get people to notice you and your consulting practice. These techniques definitely may require stepping outside your comfort zone, though.
How to Build a High-Traffic Blog Without Killing Yourself – If you are interested in blogging for your business, Tim Ferriss posted [...]

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Whatever the reason you’re looking for a new job, whether it’s to find something more challenging, to move up to the next rung of your career, to find a job you can feel passionate about, or just to find work, period, one of the first things you’ll have to do is update (or create) your [...]

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On Becoming a Better Marketer
Know Your Target Market–targeting customer demographics– A great article on the demographics of the various generations (Gen X, Y, etc). It’s so important to learn as much as you can about your ideal customer, and this article provides a piece of that puzzle.
18 Public Speaking Tips
Build Awareness For Your Biz In [...]

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Offshoring! It’s a common term around corporations these days. With the desire to cut expenses and increase profits, companies are turning to offshoring services.
However, for the benefits that offshoring provides in terms of cost savings, it is not a panacea and has it’s own shortcomings that you can exploit to compete in this tough market.
Here [...]

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This article provides has some tips for differentiating yourself from the competition if you are looking for a job. Some of the tips include getting additional certifications (not sure I completely agree, though), becoming a better communicator, and specializing in specific fields like risk management and operations security.
And when you start a new job, here [...]

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As I’ve been doing last minute cramming for my GCIH recertification exam, I’ve been thinking about the subject of certifications and whether they’re really worth the time and money. After all, I don’t think I’ve earned anything more just because I had the CISSP and GCIH certifications.
I go back and forth as to whether I’d [...]

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In Praise of Small Ponds: Why Being Picky Is Good for Business – A good post about the benefits of defining your target niche in great detail.

How To Handle Monumental Screw Ups When They DO Happen – Even though you try as hard as you can to avoid screwing up, every once in a while, [...]

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It seems we all live very busy lives these days. You may be working multiple jobs to make ends meet. Or you may be starting a side business while keeping your day job to pay the bills. Or you may be a full-time entrepreneur burning both ends of the candle trying to get everything done. [...]

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