Tech Guru Marketing

Ever wondered how videos become viral? How some people are able to use Youtube (and other video sharing sites) to promote their products and services with such success while others fail so miserably? Want to know how to most effectively use video to promote your business?
Then YouTube and Video Marketing: An Hour a Day is [...]

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This week I’m going to take a look at an older book, called 101 Ways to Promote Yourself, by Raleigh Pinskey. While it is a few years old, published in 1997, it is still a useful book, packed with ideas for promoting yourself and your consulting business.
In the Forward of the book, Pinskey writes [...]

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Summary: Be A Shortcut: The Secret Fast Track to Business Success is a book about becoming more successful by increasing your usefulness to your customers, be they another department in your company, your bosses, or your consulting clients.
It’s about the concept of becoming a Shortcut to more and more people which in turn increases your [...]

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If you’ve been working in a job and dreaming of being self-employed or if you’ve been forced into considering self-employment due to a layoff, there are many things to consider before getting started as a freelance consultant.
Below are some of the skills you’ll need to become a freelance consultant, along with some of my favorite [...]

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Summary: Bulletproof Your Job is a book about surviving turbulent times at work, doing what is in your power to protect yourself against layoffs and offshoring. It’s filled with fifty tips you can apply to make yourself “bulletproof” in your company.
The book is broken into four sections, titled Be Visible, Be Easy, Be Useful, and [...]

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Over the past several weeks, I’ve been discussing the topics covered in Dan Ariely’s book Predictably Irrational, a book about behavioral economics. I’ve also been providing my thoughts as to how you might use his findings in your business.
In the previous chapter, Chapter 11, of the book, Ariely began a discussion of cheating, the conditions [...]

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Over the past several weeks, I’ve been reviewing the topics covered in Dan Ariely’s book Predictably Irrational, a book about behavioral economics. I’ve also been providing my thoughts as to how you might use his findings in your business.
In the next chapter, Chapter 11, of the book, Ariely discusses the topic of honesty. The topic [...]

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Here are some books that have provided some of my education in life and made a difference in my life and career.
For everyone:

The 7 Habits of Highly Effective People by Stephen Covey
QBQ: The Question Before the Question: Practicing Personal Accountability in Business and in Life by John G. Miller
Awaken the Giant Within by Anthony Robbins
It’s [...]

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People make poor decisions in the heat of the moment. Sometimes they even make choices that are the polar opposite of what they said they were going to do. That was the topic of my last post.
People set all kinds of goals for themselves. They set diet goals. They set money goals. They set writing [...]

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People act irrationally when they are sexually aroused.
Really? Well, duh! Being a guy, I think I could have told you that without doing any research.
That was my first impression when I read chapter five of Predictably Irrational: The Hidden Forces That Shape Our Decisions for this post, which is the fifth in my ongoing [...]

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