Tech Guru Marketing

I was going through my Google Reader account over the last two days, pretty ruthlessly unsubscribing from blogs I hadn’t read for some time. I was getting frustrated with the amount of time it took to keep up with so many blogs, especially some of the more prolific ones.

As I was going through the process, I was noticing that some of the blogs I wasn’t reading anymore were some that I was quite fascinated with when I first subscribed. One of those was Havi Brook’s The Fluent Self blog.

Havi is a fantastic writer and an A-list blogger I’d been turned onto by Naomi Dunford at Ittybiz. Havi’s a terrific story teller and she’s adept at blogging about her life and making it relevant to her readers. She’s been a wonderful mentor and I’ve learned a lot from her.

Why is it then, if she is such a great writer, that I’m no longer interested in reading her blog, I wondered.

The answer, I decided, was that I’m not one of “her people,” the people she targets, the one’s who are on the same wavelength with her.

And that’s okay. In fact, it’s better than okay.

That’s what makes her as successful as she is. She writes for her people. She doesn’t try to make her content interesting to the masses. If she did, it would just end up being bland and uninteresting to everyone.

It would no longer be magnetic.

Havi figured out long ago that to be successful, she needed to be herself, full extra strength, not some watered version of who she is.

People that love what she writes and what she is about will be attracted to her, love what she writes, and buy what she sells.

And those who don’t find her content interesting or relevant — they don’t matter. She doesn’t need them — or me.

So if you want to cut through all the noise, and find an audience for your services, learn to be yourself (or a slightly more interesting version of yourself) and don’t try to be someone you’re not.

That is the path to success today, my friend. Be authentic, be relevant, be interesting, (and, of course, qualified) and people will want to do business with you.

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