Tech Guru Marketing

Ever wondered how videos become viral? How some people are able to use Youtube (and other video sharing sites) to promote their products and services with such success while others fail so miserably? Want to know how to most effectively use video to promote your business?

Then YouTube and Video Marketing: An Hour a Day is a book you should pick up.

The book, as the name implies, breaks down its subject material into easy to digest, bite-size lessons that can be done in a short time (approximately an hour) each day. The book is written as if it were being offered as an eight month long class, breaking lessons into months, weeks, and days, with different aspects of video marketing covered in each period. You can work through the lessons at the pace offered in the book or you can skip around to the material of most interest to you.

Now, if you are looking for a book that covers the technical aspects of producing a video, you’d be better off looking elsewhere (some resources are mentioned in the book), since this book is much more focused on the marketing aspects of the resulting video.

However, if you want to know how to create a video that has a chance of going viral and getting publicity for for you or your business, then this is definitely the book for you.

In early sections of the book, the author provides an overview of video marketing including a history of YouTube. If you’re not interested, you can skip right to Chapter 3 (Month 1) and get started mapping out your video strategy.

The author provides exercises for you to do as part of the lessons – viewing and analyzing successful videos, researching keywords, setting up a YouTube channel, becoming involved in the YouTube community, etc – to get you familiar with the landscape of YouTube and other video communities.

Other topics covered in the book include:

• How to choose a topic people are interested in
• How to answer the questions that people have
• Getting to know YouTube as well as Myspace Video, Vimeo, and Yahoo Video
• Identify who discovers new videos and why so few go viral
• Building buzz for you video
• Tracking and measuring your video marketing results

I highly recommend the book if you want to learn what makes a video successful on YouTube and how to get the most bang for your buck from videos that you do make.

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