Tech Guru Marketing

Gary Vaynerchuk knows a thing or two about building personal brands. He built Wine Library TV into an Internet phenomenon and has become a bit of a celebrity.

In this motivating video, Gary explains his success and gives advice on how to build your personal brand. (Warning: You probably shouldn’t watch this at work or with kids around unless you put on headphones.)

In summary, to build your personal brand, Gary advises you to

• Be passionate about what you do
• Truly care about the people you serve, whether you call them your customers, clients, or your readers
• Be authentic – don’t make yourself out to be something you’re not
• Be everywhere – connect with as many people as you can
• Work hard – Turn off the TV and get to work

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